WHY "SMART OFFERS" ARE THE KEY TO INCREASING ONLINE SALES
The Challenge
Driving growth in digital sales continues to pose a significant challenge for businesses. Despite attracting a substantial number of visitors who express interest in making a purchase, a large portion of them leave the site without completing their transactions, resulting in missed opportunities for conversion and revenue growth.
The Solution
Our solution capitalises on real-time scoring technology to engage potential customers during their site visits. By analysing customer behaviour and preferences instantly, we deliver personalised and timely interactions that drive conversions.
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Exclusive Digital Offers: Tailored promotions and discounts designed to resonate with each customer’s unique interests and purchasing intent, creating a sense of urgency and exclusivity.
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Highlighting Existing Offers: Prominent and strategic placement of ongoing promotions, ensuring they capture the customer’s attention and align with their preferences.
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Third-Party Value-Added Offers: Additional incentives from trusted partners, providing customers with even greater value and enhancing their overall shopping experience.
HOW DOES IT WORK?
Data Collection
Understand visitor behaviour through analysing OS, devices, time & day, navigational patterns, content interactions and conversions.
Propensity Scoring
Analyse the data to evaluate and score the likelihood of conversion for different visitor segments. This scoring process identifies high-value segments based on behavioral patterns, demographics, and past interactions. By pinpointing the segments most likely to convert, businesses can focus their efforts on the most promising opportunities
Tailored Offers
Utilise the insights from propensity scoring to craft highly personalised and targeted offers. These offers are strategically designed to resonate with specific customer segments, optimising engagement rates and sales.
PROVEN RESULTS
Tailored Offers Example
Delivering tangible results with measurable impact.
15%
VISITORS TARGETED
32%
CLICKED THE OFFER
Ready to see these results in action for your business?
12%
CONVERSION UPLIFT