At the end of October, Now Interact presented at DKM – the leading German trade fair aimed at the Insurance industry – its new algorithm which can be used by financial services in Germany to convert hesitant website visitors to customers.
With this new development, Now Interact succeeds in building an intelligent bridge between online and offline sales and service channels increasing conversion rates and the ROI for marketing campaigns.
Now Interact analyzes digital customer behavior on the webpage and optimizes the service offered. The customer automatically receives the right support on the most effective channel at the right time, helping them to convert to being a customer.
The system analyzes digital buying behavior and identifies customers that have purchasing intentions but need support to convert. Now Interact then controls the support offered based on how “valuable” the customer is . The agents will real-time information on the visitor including browsing history, and are better prepared for the call or chat .
Now Interact’s Intelligence has already been installed by large Financial Services institutions, Telecoms and Utilities companies including SEB, Swedbank, Ditzo, Centraal Beheer, Vattenfall, Three UK and Vodafone. Now Interact is celebrating its launch in Germany at DKM.
“We are pleased to introduce the many possible applications of Now Interact at one of the most important conferences for financial service providers in Germany. We have had a great start to our launch in Germany, including deployment with an Insurance company, and expect a rapid opening of the German market . Now Interact’s quick-to-implement Predictive Intelligence solution is unique, and can make an immediate impact to your business” Said Sven Sahlberg , Director – Business Development Germany, Now Interact