Gaining a complete picture of each individual visitor journey is important for increasing sales and improving the customer experience, but the process involved with owning this knowledge isn’t necessarily straightforward. Very few companies can just implant a piece of wonder technology onto their website that will automatically give them access to the inner sanctum of consumer thought.
The barriers that exist between a business and its consumers are big, cumbersome and frustrating. From legacy organizational issues to a lack of internal alignment over how digital concerns should be triaged, no company is lucky enough to be walking along an undisturbed path towards having a greater understanding of their consumers.
Recognizing the importance of knowing more about individual visitor journeys, and knowing just how much that can impact the bottom line, is a critical first step in any digital transformation project. Reaching a point where the potential of increased visitor knowledge is realized and reflected in higher returns is more complex.
In order to develop into successful digital entities, businesses need to start asking the right questions about their web visitors. They need to take a step back in order to assess exactly who is on their site, how they’re using it and what can be done to ensure that their online experiences are made more seamless, more relevant, more valuable.
Our latest eBook outlines five of the main questions that you should be asking about your company’s approach. The answers that you come up with will expose how developed your company is, and will shine a light on the next steps that need to be undertaken in order to make improvements.
Download your copy of the eBook by following this link. And look at the infographic below for a taster – these are five ways that you can learn more about your web visitors.