If you work in a legacy business, it’s likely that you’ve felt the pressure of digitalization. You can see that digitally focused companies like Amazon and Apple have raised the bar for what consumers expect from the businesses that they buy from; they now expect every company that they work with to deliver products and services swiftly, with a seamless user experience.
But moving traditional processes into a digital context isn’t as easy as flipping a switch, and many organizations are currently unable to meet their customers’ expectations. Consumers are (perhaps unknowingly) demanding a radical overhaul of business processes that includes 24-hour service, global consistency, intuitive design and personalized treatment. They’re demanding it through the services that they are using, and the companies that they’re deciding to spend their money with.
If legacy organizations want to delight their customers through digitalization, they’ve first got to overcome some pretty large hurdles. These are three of the biggest.
Now Interact’s Omnichannel Insights identifies how your business is limiting its digitalization, providing you with a roadmap that details exactly how to rework your processes to accelerate the speed of sales and service. Find out more about the solution here.