Consumers are reaching for more personalized customer experiences and, armed with an array of data trackers, businesses are trying to match expectations. Data can deliver immense value; it can drastically improve the customer experience, increase sales opportunities and build an incredibly accurate picture of online consumer behavior.
The UK insurance industry is suffering from a major crisis of confidence. Multiple reports have all come to the same conclusion: consumers aren’t happy with the service that their insurers are providing.
In a fiercely competitive market there are very few ways to really distinguish your products and services – but customer service is one way to make your business stand out from the crowd.