Consumers are reaching for more personalized customer experiences and, armed with an array of data trackers, businesses are trying to match expectations. Data can deliver immense value; it can drastically improve the customer experience, increase sales opportunities and build an incredibly accurate picture of online consumer behavior.
Only 29% of global customers are satisfied with the services of their insurance providers (Capgemini). This is a problem. This is particularly a problem for the industry’s ‘old guard’ who are trying to stave off competition from retailers, e-commerce giants and other new-comers whose more openly customer-first approach is paying off.