Dynamic contact channels (those that only appear on the screens of the website visitors that would actually find them useful) are king. They drive high converting leads, decrease call center load, and improve the customer experience. And with Essent, the Netherlands’ largest energy company, we proved it over the course of a two month trial.
- 61% of the leads generated using proactive callback triggered by Now Interact’s machine-learning algorithms converted
Find out how we achieved that figure, and read more about our continuing relationship with the energy giant in our case study. Download here.