The insurance company BD24 Berlin Direkt Versicherung AG leads is the first German insurance company to use the Predictive Intelligence solution of Now Interact. The innovative system improves the ‘customer journey’ as visitors move across online and offline channels, and offers customers a more pleasant experience.
The Predictive Intelligence Platform optimizes the bridge between on- and offline channels and increases incremental sales originating from the website.
Now Interact uses an algorithm to analyze the digital behavior of visitors, then automatically assigns the optimal contact channel for customer support on – with the help of predictive intelligence. The algorithm also detects the right moment to offer additional channels – including phone, email, chat, video. Now Interact also provides customer support agents with valuable information in real time about the prospects – including surf history – enabling them to provide a better service during interactions.
“We are very pleased to have won Berlin Direkt as the first customer for Now Interact in Germany – an important milestone for our expansion. Now Interact is a unique solution which makes an immediate impact; and we have already experienced great interest from other companies in Germany who want to learn from the positive experiences that we have made in other countries” says Sven Sahlberg, Director of Business Development Germany.
“The introduction of Predictive Intelligence Platform on our website is an important step for us to support and advise our customers and prospects even better. We can now help the user more precisely, and can provide targeted clarity around any support needs. Now Interact particularly helps to better understand our customers and thus align our services and products even closer to their needs” says Stephanie Riesner, E-Commerce Manager at BD24 Berlin Direkt Versicherung AG.
– ENDS –
BD24 Berlin Direkt Versicherung AG: The BD24 Berlin Direkt Versicherung AG is a young dynamic insurer headquartered in the heart of Berlin. Since 2013, the company has focused exclusively on the sale of insurance products on the Internet. In addition to selling traditional travel insurance products, the BD24 does not shy away from new and innovative insurance products not only to the German market, but also internationally (eg in France, Italy, UK and Spain).
Now Interact is a Predictive Intelligence platform that uses a website visitor’s behaviour to predict – in real-time – their intentions on the site. Based on its intelligence, Now Interact categorizes visitors by what stage of the buying cycle they are in and the likelihood to convert online and if assisted. Our solution enables businesses to proactively engage with buyers before they abandon, and personalize offers and service channels in order to maximise the output from online and offline sales channels. Now Interact works with leading brands in E-commerce, Energy, Financial Services, Insurance, Telecoms and Utilities. Our customers include: Central Beheer, ComHem, Eneco, Folksam, Good Energy, SEB and Swedbank.
Press contact: Leslie Mcardle, Marketing Manager, EMEA. Tel: +44 7949 936 051