The first quarter of the year is the perfect time to take stock of business priorities and goals. The difficulty that arises when planning for the year ahead doesn’t necessarily come from internal pressures within the business, but from external forces. In a volatile world, markets are continually changing. New competitors arise with compelling and innovative offerings, and it’s important that these threats are fully understood so that you can properly arm your business.

In the current age, with technological adoption ever increasing, it’s not just your competitors that you need to worry about. You also need to fix a firm eye on your consumers.

Technology has changed the face of the modern consumer. We profile exactly how, and why, in our latest whitepaper ‘Defining consumers in the digital age’, which can be downloaded here. If you don’t have the time to digest that right now, download it for later and take a quick look at the only anatomy of the consumer that you need to see this year.

Understanding your consumers’ motivations and behavior is, invariably, a vital component in all of your business plans in 2017 and beyond. While it’s difficult enough to nail down profiles of your known consumers, it’s almost impossible to do the same with anonymous visitors to your website…unless you have the correct tools in place to help you to decode anonymous website behavior.

That’s exactly what Now Interact does. Our Omnichannel Insights program helps you to understand why each individual web visitor is on your website, giving you access to their real-time journeys. If you’d be interested in learning more, and in getting a roadmap that explains exactly how your business can appeal to these anonymous visitors, then take a look at our solution here.