About Now Interact

What we do

Now Interact is a leading Artificial Intelligence vendor that offers targeted machine learning applications which optimize the bridge between digital and offline channels. Founded in 2010, and creating Artificial Intelligence applications since 2014, we use real-time omnichannel data – including online, contact center, telesales and bricks & mortar – to drive personalized customer journeys and accelerate the digitalization of sales and service.

How we’ve grown

Our success with some of Europe’s largest companies has helped us to grow from a handful of dedicated Stockholm-based employees to a 30-strong team across the UK, Netherlands, Sweden and the USA. And our partner programme brings Now Interact’s Artificial Intelligence platform into contact center, personalization and engagement platforms, using real-time Omnichannel Intelligence to enhance the personalization and optimization of the cross-channel journey.

The story of our growth is best told through our results – read about how much of an impact our applications have had on our customers here.

Artificial Intelligence will transform sales and service, and the story is really only just beginning – and we’re proud to be steering the narrative of change towards a better, digitalized future.

Work for us

We’re always on the lookout for the best talent to help us continue our growth. Make sure to follow us on FacebookTwitter and LinkedIn so that you don’t miss out on any future opportunities. Find out more about our leadership team, below.

Our team

Team pic
A passionate team

Headquartered in Sweden, Now Interact’s talented team of 30 works across offices in Stockholm, Germany, the Netherlands, the United Kingdom and the United States.

Magnus Astrom 2
Magnus Åström
Magnus Åström is a serial entrepreneur with a passion for using machine learning to increase sales and improve the customer experience. CEO and Founder of leading Artificial Intelligence platform Now Interact, Magnus has a strong track record in creating innovative products and building industry-leading sales teams that drive market development.
Ola Oxing
Ola Oxing

Ola has spent his entire career in sales and IT-related areas. He has extensive line management experience as well as a proven track record as a strategy, IT and sales development consultant. Ola has been worked in both national and international companies across multiple industries.

Gustaf Ericson
Gustaf Ericson
Product - R&D

Gustaf is responsible for all product and technology development at Now Interact. He specialises in innovative and disruptive technologies. Gustaf has held several systems architecture and leadership positions with leading IT-consulting firms. He has designed a number of innovative technology solutions that are currently used by companies such as Volvo, Ericsson and SKF.


Leslie McArdle 2
Leslie McArdle
Marketing Director

Leslie has spent her entire career in B2B marketing roles with an international focus. For the past four years Leslie has specialized in SaaS technology, building marketing teams and developing scalable demand generation programmes that fuel start-up growth.

Gijs Bos
Gijs Bos
Director Benelux, UK/I & Germany

Gijs founded an online travel startup in 1999, has management experience in Fortune 100 companies and was MD for StepStone in The Netherlands. He has an international background and combines strategic insight with practical experience. Gijs launched Now Interact in The Netherlands, quickly propelling it as a market leader.

Gijs holds a Masters of Management from ESCP-EAP, Paris-Oxford-Berlin


Try it for yourself

Interested in finding out how Now Interact can help you drive sales and improve the customer experience through Predictive Intelligence? Click on the button below to book a demo. request a demo