In this week’s round-up of the latest customer experience news, we look at a future according to women, eye-tracking technology, emojis, desire and human jobs in a robot-dominated world.
The future according to women
The good people at Miscmagazine have reached out to some of the world’s finest female leaders and thinkers to look at what’s in store for us in the future. Among really interesting thoughtpieces around science, health, identity, branding, employment and everything in-between, is a stand-out piece about the language of technology. “As new experiences are built to replace the old, language and messaging that transforms technology or research from uncanny to acceptable is being applied to help reshape normative behavior patterns and of new technology.” Read the full magazine here.
Successful customer experience moves past loyalty and towards desire
Gartner says that 89% of companies will compete on customer experience in 2016; Diginomica explains exactly what this means in an article that’s pretty useful if you’re at all interested in structuring your company for CX success. Among a few tips (to build a customer listening path, embed proactive innovation and align around the experience), they place a firm focus on moving from random to differentiated customer experiences. Or, as they term it, towards desire. Read the full piece here.
Crowdsourced data can teach your phone to follow your eyes
Developers are using machine-learning technology to move towards the possibility of integrating eye-movement capabilities within smartphones. A team of researchers from MIT and the University of Georgia have created a system dependant on crowdsourced data that could open up a whole new world of ocular possibilities for app developers. Read more on TechCrunch.
If robots take our jobs, what will be left for humans to do?
WIRED have filmed a video about something that, really, will never happen. But it’s still entertaining to watch some of tech’s biggest players talking about a world where we would all have to become shepherds again, spend all of our waking hours tending to robots’ needs and spending a lot more time on the beach. Aside from the far-fetched, most talk about how AI and robots will actually come into play; in a way that will greatly benefit humanity. Watch the video here.
Twitter introduces emoji-targeted advertising
More than 110 billion emojis have been tweeted since 2014, and now Twitter’s found a way to monetize them. Marketers will soon have the ability to use emoji activity to determine a user’s mood, something that they promise will drive “deep engagement and better performance for brands.” What’s the emoji for ‘time will tell’? Read the article on CNet.