Consumer-facing brands need to do two main things: make the customer happy and make the customer buy. If they want to do either, then they need to live in the same world as the consumer; they need to talk the same language, use the same digital platforms and have a common mindset.
But then they need to do more. They need to master the art of mind-reading. They need to be better at mind-reading than Houdini ever was at escaping from a mess of chains and padlocks. They need to do the seemingly impossible; know what each customer’s motivations are and anticipate their shopping behavior. They need to have better instincts than Catwoman and a better read on situations than a world class poker player in order to ensure optimum conversion. And they need to do this thousands of times every single day.
Doing the impossible
Luckily, companies don’t need to rely on a savant wearing a Don Draper costume to relay nuggets of wisdom about the consumer mindset. That information is already there in the data that’s generated when customers visit a website. Everything that a company could need to know about them – their preferences, their behaviors, their shopping purpose – is right there, waiting to be understood.
That’s one of the biggest opportunities of an increasingly digital world; more knowledge about each individual anonymous web visitor leads to more control over customer journeys, increased conversion, an improved customer experience and higher profits. All of these are undeniably good things.
Making the good things happen
The problem that many companies face is not knowing how to reach that opportunity. There are roadblocks in the way that prevent them from realizing their dreams of true digitalization. We’ve been working with some of Europe’s biggest companies since 2010 and have a pretty clear view about these stumbling blocks; here are four of the biggest.
If you’re considering your company’s digital transformation, don’t let these challenges stand in your way. Increase sales, improve the customer experience and take control. We can show you how.
Our insights, driven by machine-learning algorithms, understand each real-time journey taken on your website. These insights will tell you how to reduce abandonment and identify exactly how your website could be working harder to increase conversion and improve CX. Talk to us today.